Finnplay is ready to seize a landmark chance as Finland launches its regulated online gambling market in 2026. The Finnish Government Program sets January 1, 2027, as the start date that will reshape the country’s gaming landscape.
Finnplay Technologies Oy has strengthened its market position by securing multiple Letters of Intent with future Finnish operators. Our company brings proven expertise from eight regulated markets and holds ISO 27001 certification. Finnplay’s platform features responsible gambling tools that match Finland’s vision of a sustainable gaming environment. This makes us the ideal partner to serve this emerging market effectively.
Strategic Market Entry
The Finnish gambling market shows great potential, with unlicensed play making up about 54% of Finland’s online gambling market in 2023. Finnplay Technologies has taken a strategic position by securing multiple Letters of Intent with future Finnish market operators.
Finnplay brings unmatched local expertise as a Finnish-headquartered company to handle these upcoming changes. Our platform holds licenses in eight regulated markets, which shows we’re ready for Finland’s strict regulatory requirements. Our ISO 27001 certification also proves our dedication to the highest security standards.
The Finnish gambling market has several unique features:
- Market opening scheduled between July 2026 and January 2027
- Implementation of a 22% levy on gross gaming revenue
- Strict marketing restrictions and responsible gambling requirements
- B2B licenses available from January 2027, with operations beginning in 2028
We have a strategic edge thanks to our deep understanding of the Finnish market and rich experience in regulated jurisdictions like Sweden, the Netherlands, Hungary, Estonia, and Lithuania. Our flagship solution, the Titan platform, naturally merges with major game providers and payment systems while providing detailed responsible gaming and fraud prevention tools.
Finnplay Technologies Platform Capabilities
The Titan® platform is Finnplay’s flagship technology solution that runs on a sophisticated microservices architecture. We built the platform to be scalable and flexible. It uses a detailed technology stack that powers both casino and sportsbook operations.
Finnplay’s technical infrastructure depends on an advanced MySQL server with Master-Slave setup for redundancy. The platform combines smoothly with:
- 100+ game providers through single wallet-API integration
- 80+ payment service providers via defined APIs
- Dozens of third-party services for SMS, marketing, and AML/KYC
The platform’s Back Office interface works as the operational center. Operators can manage dashboards, help desk functions, campaigns, tournaments, and player segmentation. Finnplay’s dedication to responsible gaming shows through its integrated tools that detect problem gambling patterns and help set limits across multiple brands.
The FinnSafe tool clones data immediately for regulatory compliance reporting. The platform takes a mobile-first approach with a custom application available on both Apple Store and Google Play. Golden Whale’s integration adds advanced data science capabilities to the platform. This enables predictive optimization and immediate player behavior analysis.
The platform’s reliable architecture supports ISO 27001 certified hosting facilities that ensure data security for operations in different jurisdictions. This technical foundation has gained recognition in key markets like Sweden, Netherlands, Lithuania, Hungary, Romania, Mexico, and Estonia.
Regulatory Preparation
Finland’s new gambling legislation will establish a Finnish Supervisory Agency to monitor the market from 2027. The Ministry of Finance will oversee this authority, which can enforce administrative sanctions and perform compliance checks.
Operators must meet strict regulatory requirements before entering the market. The licensing system requires detailed player protection measures. Players must register, verify their identity, and prove residency. A central self-exclusion system will let players block themselves from all licensed operators.
The regulatory rollout follows this timeline:
- License applications open in early 2026
- Market launches by January 1, 2027
- B2B software licensing begins in 2027
- Licensed software providers must be fully compliant by 2028
Finnplay Technologies Oy has already secured several Letters of Intent with potential Finnish operators. Our platform features resilient compliance tools that position us well for the upcoming regulations. The company’s ISO 27001 certification shows our steadfast dedication to high security standards.
The new framework sets strict marketing rules that require moderate advertising in volume, scope, and visibility. Licensed operators must arrange their promotions to meet these requirements while channeling players toward regulated offerings. The supervisory authority will block unauthorized gambling through network barriers and payment restrictions.
Conclusion
Finnplay Technologies is ready to lead Finland’s regulated online gambling future. Multiple Letters of Intent from future operators back our strategic plans and show strong market confidence. Our Titan® platform’s advanced features perfectly match Finland’s strict regulatory requirements.
We have proven ourselves in eight regulated markets with our local expertise. This makes us a trusted partner for operators. Our ISO 27001 certification and detailed responsible gambling tools give operators the security and compliance they need to enter the market successfully.
The Finnish market launch is set for 2026. We will continue to deliver state-of-the-art solutions that operators need and regulators require. Our deep understanding of the Finnish market combined with technical excellence builds a solid foundation for success in this new chapter of regulated online gambling.
